When you ask a parent what their kids want for Christmas, they’ll likely start with a long sigh followed by, “Well… She really likes Ninjago and Dress Up.”If you press further, you’ll find out that the parent is overwhelmed by the toys that the kid has, and they really aren’t all that excited about giving more plastic crap to their kid.Enter, the gift of stock. Giving a share of stock to kids is a fantastic way to avoid stressing out parents, help prepare a kid for their financial future, and teach a few lessons along the way.Plus, as a millennial family, I’m personally tired of receiving all this junk. Think about it. Your child might receive upwards of 20 gifts every holiday season (Mom, Dad, Siblings, Grandparents, Santa, etc.). But by the middle of January, what they actually play with is down to 1-2 toys. So, instead of wasting all that money on gifts (and then having a bunch of junk laying around the house), why not use that same money to invest in your child’s future. This is a great option for extended family who may want to gift.If that’s you, then these are the best ways to give a share of stock to a kid.
In my opinion, the single best way to give stock to kids is to contribute to their 529 or ABLE accounts. Many parents have a few hundred or a few thousand dollars invested for their kids future, and they will appreciate every extra dollar that can be invested on behalf of their kids. If you plan to give thousands of dollars to a special kid, you can set up a 529 account on your own and name the kid as a beneficiary, but for most people that’s an excessive gift.Here’s a breakdown of the best 529 plan in your state:
A more practical way to contribute to a 529 plan is to ask the parents if they have one set up. If they respond positively, you can ask them to invest your $20 or $50 gift on your behalf. This sounds like a measly gift, but it adds up over time. I have two kids, and they both have 529 plans that we’ve funded through cash they received for birthday and Christmas gifts. Their accounts each have several thousand dollars in them.A great way to give the gift of college via a 529 plan is to use a service like . CollegeBacker makes it easy to setup and contribute to a 529 plan! After you set it up, your child get’s a unique URL – for example collegebacker.com/childsname. You can share that URL with your family, and they can easily gift into a 529 plan! Check it out here.
If a contribution to a 529 plan isn’t a realistic option, consider giving an actual share of the kid’s favorite stock (or an ETF) through a fractional share platform. There are a number of websites dedicated to this exact option. offers the ability to buy fractional shares in custodial accounts. StockPile charges just $0.99 to buy a share. Both of these platforms make it easy to set up a custodial account for a kid. Plus, you can buy stock shares or ETFs (which give kids a more diversified portfolio).Another cool thing about Stockpile is that you can give stock gift certificates. That way you can actually give the kid something physical they can redeem and see the process for themselves.
Right now, there are a growing number of fractional share companies, but most of these companies don’t offer custodial accounts or they have high maintenance fees for people with small account balances.
Another way to buy a share of stock for a kid is to buy a Dividend Reinvestment Plan (DRiP) directly from a company. FirstShare has a curated list of companies that offer fee free DRiPs, and they make it easy to set up a custodial plan for kids.To set up a DRiP, you have to buy a share of the company stock, and then sign up for automatic reinvestments of dividends. Plenty of kid-friendly companies like Hershey’s and Hasbro offer no-fee DRiP plans for shareholders.Furthermore, most of our favorite free places to invest, such as TD Ameritrade, offer free dividend reinvestment within your account.Giving a share of stock is a good way to help a kid get on solid financial footing, but the lessons that come with it are even more important. When you give a special child a share of stock, consider giving them tools for financial literacy too.If you feel comfortable with it, you could teach them how to evaluate a stock on Yahoo Finance, or you could give them a book that would teach them age appropriate lessons.
These are our top financial books by age range:Age 0-4 Money A to Z by Scott Alan TurnerAge 5-8 A Chair For My Mother by Vera WilliamsAge 9-11 The Secret Millionaires Club by Andy and Amy HewardAge 12-14 The Young Entrepreneur’s Guide to Starting and Running a Business by Steve MariottiAge 15-17 The Money Savvy Student by Adam CarrollAge 18+ I Will Teach you To Be Rich by Ramit Sethi